Looking to set up Eloqua with Postal? This article will help you get that done.
Applies to: Admins of Postal and Eloqua
To get the Eloqua Integration active, contact your CSM or reach out to the Postal Support team.
Start in Postal
Head to your Profile Integrations Eloqua integration. You will be asked to log in to your Eloqua account and grant access to Postal.
Move to Eloqua
From inside your Eloqua account, you will need to install the Postal Application. Here is the link to the Eloqua Cloud App Store.
Activity Setup
In Eloqua, go to Settings Database Setup > External Activities > add a New Asset Type called Postal.
Add the following new external activities for Postal:
- Delivery Email Opened
- Item Accepted
- Item Delivered
- Item Delivery Failed
This will create default filters for use in your campaign.
Campaign Setup
Once the application is installed, Postal will become a campaign step:
Note: you can favorite this Element for future use and quick access
You can configure the step in Eloqua to select what to do when the campaign step is entered.
Email Setup
You can send emails with items directly from inside Eloqua. To do that, create a new email design or edit an existing email. Then, add a Cloud Content object to your email:
Next, click into the cloud content block and click Configure. This will bring up the Postal Trigger configuration screen, where you can select which item to include in your email content.
When your email is sent, Postal will generate the content for the email block and include an Accept button. When the recipient clicks Accept, they will be taken to a Postal-hosted page to confirm their contact and address details to receive the item.