We have a few options for the types of Direct Mail pieces you can create.
- Postcards
- Notecards
- Brochures
This article will go over how to start the Direct Mail Designer works in Postal.
Applies to: Admins
To get started creating a direct mailer in Postal, log in as the Admin > select Marketplace > search for or filter by Direct Mail > select the item you’d like to customize > select Approve.
When you select Approve, a new option will appear, Edit the Design.
This new page is our Direct Mail Design Editor. Here are a few things to note as you begin to customize your direct mail piece.
- The barcode is where USPS scans the Postcard on its way to the recipient.
- There is an allocated stamp placeholder for the mailer. The stamp is an oil mark equivalent to a First-Class U.S. Postage Paid Stamp
- Remember to delete the helper text! Ex. FRONT IMAGE - DELETE THIS TEXT
- All direct mail is broken into two sides and labeled appropriately
- Cut and Bleed lines are indicated. Full-size images should extend past the cut line to the bleed line.
- Postcards are a single, two-sided piece measuring 4x6 inches
- Notecards are bi-fold, double-sided pieces measuring 8x6 inches. The editing screen will clearly outline which side you are editing.
- Brochures have an extra indicator for inside panels. Elements in the inside panels can be horizontal or vertical.
Edit Features & Tools
On the far right, you will see options for:
- Media - Text, User Message, QR Codes, Upload Image File
- Element - Allows you to customize the media
- Layers - allows you to remove any layering you created such as text over an image
To add text to a mailer select Text then click on the box and go to the right side of your screen to locate Saved Messages. Saved Messages are created in your Profile Settings section and are pre-written templates ready for use.
You can also select User Message. User Message indicates that users have the option to customize the messaging based on the contacts the user wishes to send the mailer to.
At the top of the template preview, there are further editorial tools that will allow you to customize further:
- First Arrow - Undo
- Second Arrow - Redo
- Eye icon - Hide Layer
- Trash icon - Delete Layer
- Grid - Grid to help you center and position elements
- Toggle Grid Snapping
Once you’re satisfied with your work, or if you need to save your progress to come back to later, select Save Design.